Product Marketing Lead Strategy and launches Set strategy and sequencing for marketing across each launch phase. Own launches end to end: what ships, what we can honestly claim at each phase, and the assets that go with it. Define and refine our ideal customer profiles: onchain whales and high-net-worth investors, DeFi protocol partners, allocators and treasuries, and the institutions that originate assets. Customers and content Talk to customers and partners every week. Sit in on sales and BD calls and turn what you hear into positioning. Research and write content that answers prospects’ questions before they ask them. Own the content pipeline and marketing calendar. Build and refine sales enablement materials that help close deals. Growth and partnerships Work with our partners across crypto, fintech and traditional finance to extend the reach of our campaigns. Run and refine our growth programmes across affiliate, loyalty and lead generation. Set the strategy for organic and paid growth across sponsorships, conferences, online and onchain channels.
6+ years in marketing, mostly in product marketing, with at least 2 years in crypto or DeFi. Experience at an institutional crypto or DeFi company, or at a leading protocol, exchange or CeFi platform. A track record of launches you owned end to end, and positioning that measurably moved adoption or revenue. Hands-on growth experience with partner, affiliate, referral or loyalty programmes, measured with onchain and funnel data. Experience marketing permissioned and permissionless products onchain. You know what eligibility rules, geo-fencing and approved-language constraints mean for copy and campaigns. Fast, clear writing. You can turn complex financial and technical detail into narratives that work for whales, DeFi teams and institutions. Ownership of outcomes rather than tasks, and the judgement to act on partial information during a fast-moving launch. Nice to have Background in institutional crypto, RWAs, tokenisation, or onchain credit and yield. Experience in the Solana ecosystem. A network among DeFi protocols, KOLs, allocators or crypto media. Fluency with Dune, Mixpanel or Amplitude, and a CRM such as Dynamics, HubSpot or Salesforce. Experience managing agencies or building automated, AI-assisted content workflows.
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